Why do we need Web hosting?

Why do we need Web hosting

Why do we need Web hosting

Web servers are computers that respond to a browser’s request and deliver it through the internet. To get this service, you need to pay a hosting charge, though sometimes you get offers like web hosting India free for a stipulated time. There are four types of web hosting.

Shared Hosting:


This type of hosting is very cheap as the same server is used for all websites, which can be from a few hundred to thousands. Not much technical know-how is required in this. The problem comes in the case of high traffic or spikes. As there are common RAM and CPU, in case of high traffic the sites can get down. The other disadvantage is that no root access is available.

Virtual Private Server: 


This is a step better than shared hosting. Here, a virtual private server hosting divides a server into various virtual servers. So, it looks like every website has its own dedicated server, though in reality it is shared by others too. The difference here is that you have root access to your own virtual server and hence the security is a shade better than shared hosting. But in case of high traffic, the problem is the same as that in shared hosting.

Dedicated Hosting:


 As the name suggests, the server is dedicated only to your usage. It means paying more you have rented the entire server and it is exclusively for your website. These are only recommended for those businesses, which require greater control and security as the cost is really high.

Cloud Hosting:


 The latest fad is cloud hosting. A team of servers is called a cloud, which works together and hosts a group of websites. This is best when it comes to handling traffic spikes or even high traffic days. As multiple computers work together, during traffic spikes, they can handle a particular website very efficiently. It is also costly and the major drawback here is that mostly they do not give root access.

So, these are all four types of hosting servers, which are actually the storage centers for your website. Depending upon the storage capacity, control, technical know-how, server speed, and reliability and cost, you need to decide which suits you the best.

5 Steps to Effective Social Media Marketing Strategy

5 Steps to Effective Social Media Marketing Strategy

5 Steps to Effective Social Media Marketing Strategy
Social Media Marketing Strategy

If you are reading this then it can be assumed that you already know the importance and need of social media marketing in today’s business scenario. So, let’s not discuss on the ‘Why’ part as to why social media is the most important tool for business, rather this article will focus on ‘How’ you can design an effective social media marketing strategy. Now, how the part is not always the easy answer through which you can get to the point directly but still to put it in simple terms, every small action taken on social networking sites will come under the larger marketing strategy. Meaning, each like, comment, reply, and tweet will be planned towards achieving your pre-determined goals. It may sound and look complicated, but if you plan and take a comprehensive approach to design a marketing strategy, all your efforts will get channelized naturally.

Determine your goals: 


Not just this strategy, but for any strategy, the first step is setting your goals. To be able to set the goals for your social networking strategy, you must know all about social media marketing, only then you will be able to fix your objective. Once the objective is decided, the action plan can be made accordingly. Remember one thing that your social media goal must align with your broad business objective. Follow the SMART approach to write your objective. S: Specific M: Measurable A: attainable R: Relevant, T: Time-Bound.


Assess Your current Profile:


The next very important step is to evaluate your current social media standing. This basically includes monitoring your existing connections in social media, examining which site is most popular amongst your potential market, and how does your profile look like compared to competitors. Evaluating these three things should tell you your existing social media reach. During the process, you will get many clues to design your strategy. It will serve as a route map.

Follow competitors or industry leaders: 


Yes, your customers are there in social networks and so are you but your competitors too have a presence there. Of course, it is not too comforting except that you can learn a lot from them. Your competitors may be industry leaders and you can get inspiration from them on managing content and engaging audience. Don’t be a copycat, rather try to distinguish yourself from others in a way that can appeal to your market.

Design your content strategy and implement: 


Social media is all about content. Without good content, you aren’t going any further. Work hard on this part and take professional help for content management. Spending on content is not a cost; it is an investment which will give great return.

Evaluate and follow up: 


This is the most important part. Once your content strategy is designed and implemented, evaluate the performance. Study the impact of your new strategy on social media and business. It may need some changes if it does then go ahead and make those adjustments.

Social Media Marketing is not a one-time task it requires consistent efforts to show results. Make the best use of social media and see the change in your business.

Top Five SEO Landing Page Tips

Top Five SEO Landing Page Tips

Top Five SEO Landing Page Tips
Landing Page Tips

When landing pages are considered, most strategists think that pay-per-click would let them drive in targeted traffic. You should choose those keywords that intent to connect. Here are a few ways in which you can ensure killer SEO campaigns and landing pages. Connecting

The content that you’ve written should keep the audience engaged and the very first thing that the viewer locates is content headlines, structure, graphics, and bolded elements. Users may spend five seconds in reviewing the site and hence you need to create primary headlines aligned with intent. There should be clear communication and headlines should tell what the page is all about. The headline should be short and it should be capable enough to inspire the viewer’s attention. Users will make quick decisions looking at the format of page and content and they will continue reading the post if they find it to match their expectations. It is recommended to explain things with pictures, which immediately screams ‘authority’.

Resolving


As said above, viewers really do not read the whole thing on a first pass, but they make a decision as per their expectations and visual cues. You should never miss a chance to provide engagement, brand recognition, and value. Check out whether or not your brand is obvious and does it have enough reason that makes users stick around. Give the right information that makes viewers click around and stick around to engage further.

Engaging


The key engagement choices include action button, add to cart, search for modification or intent refinement, and link of similar products that other users have brought. For example, if you’re holding a real estate or home depot, then ‘add to cart’ button should be positioned in an obvious location, so that it would be identified by the users clearly.  You can install many other user-centric options to engage, such as checking inventory, writing reviews, and zoom out/in button.  If you keep related products, search functionality, and other obvious options, it would help in modifying the search query of the user rather than prompting them to click back to SERPs.  Other on-page engagement signals are side navigation, size/color selection, breadcrumbs, and filters.

Driving


By tracking the user interaction and communication on a per-search basis, you can identify the deficiencies or consistencies in matches of search intention to website page or post. You can secure the brand names through user interaction and depth of content. By providing the link or click here option, you can ensure better potential ranks and user experience. It is better to include social connection and social sharing buttons, to give your landing page more value.

Measurement


Make use of Google analytic and web analytic tool to measure your traffic; determine the bounce rate and exit rate of a particular landing page. Monitor the performance through search query keywords, and understand conversion trends and traffic to locate the key landing pages for each query topic. Make use of organic traffic KW query reports, and custom segments to track the performance of an optimized page.

The Non-Designer’s Guide to Hiring a Great Freelance Web Designer

The Non-Designer’s Guide to Hiring a Great Freelance Web Designer

The Non-Designer’s Guide to Hiring a Great Freelance Web Designer

Searching for a top-notch web designer to build your next website, but clueless about the difference between CSS and CSI? You may be uneducated as well about other criteria for good web design.

That’s the point of the following guidelines. By covering some common design and front-end development considerations, these five topics may help you you grasp the important things to keep in mind as you begin your search for the right freelance designer.

Communication


This one doesn’t need much explaining. Having a good line of communication is important in every area of your business, especially when it comes to nailing down a UX design that meets your business goals effectively.

Languages


Speaking of languages, let’s talk about coding languages. A lot of the time, it can seem like web designers are speaking an entirely different language than you — and this is actually true for many designers who also have a little front-end coding experience.

Web design


The best place to start looking for what you want in your website is — surprise — the internet. As you are browsing, take note of other sites you like, so that you can show them to your designer.

Function


Always consider user experience when you’re working with your designer to build your site. Is it easy to navigate between all the pages on the site? Is the site’s setup intuitive? Is it easy to find your contact information? Can users browse without having to scroll too much? Side note: You never want them to have to scroll horizontally.

Pricing


Unfortunately, there is no standard price for how much contracting out your website will cost you. Plenty of software price estimation approaches exist, but a wide range of things affect price, including the skill set of the designer, his or her location, the amount of time your project will take and the specific features you require.

Determine how much you have to set aside for the development of your site, and be realistic about your goals. Get in touch with a variety of different designers to explain your project and get an average quote. If you find that designers are too expensive for your price range, turn to freelance sites. You can find lots of articles online that list the best freelancing sites, so explore these options and find the best one that fits your budget.

4 Simple E-Mail Marketing Strategies For More Conversions

4 Simple E-Mail Marketing Strategies For More Conversions

4 Simple E-Mail Marketing Strategies For More Conversions


Among the best ways on the best way to achieve your clients is as simple as e-mail marketing. Some state that it has become old fashioned and provides virtually no conversion whatsoever for the site. Well, this isn’t true. Many people fail in e-mail marketing simply because they neglect to study and plan email addresses marketing carefully ahead.

 Exactly why e-mail marketing is among the how to advertise your product, services, or web site is because have the ability to email. You might say not every… but who online doesn’t have an email? Now, to obtain more success inside your e-mail marketing efforts, listed here are 4 simple tips that you need to follow.

Choose your Subject Line Carefully


Your subject line should be perfect. It ought to be eye-appealing, direct, and worth being open. Your subject lines are the very first impression and that’s why it is vital that it should be absolutely perfect. By selecting and planning carefully what your subject line could be, your email will not finish up banned as junk e-mail.

Using the appropriate e-mail marketing subject line, it’s possible that exist more conversions and fewer bounce rates. Email hosting or companies itself their very own method of identifying a junk e-mail by checking an email’s subject line, so be cautious. Your emails could be useless and can finish your user’s junk or junk e-mail folder and can never get opened up… right to their trash.

Don’t Over Punctuate


This is a type of misunderstanding. Emails that have subject lines and the body which were over punctuated are extremely less inclined to get opened up. Exclamation points and question marks would be the most generally overused punctuations.

If you devote plenty of question marks and punctuations, the cool thing is that the email is going to be labeled as junk e-mail through the user… and worse, it will get banned using their email and email provider. Not just that it’s grammatically incorrect however it doesn’t look great. It’s much like your shouting in your user. So use punctuation the right way and become cautious about your grammar and spelling too.

Don’t Over Email


Nothing annoys an individual greater than receiving plenty of emails in the same provider within 24 hours… or in just a couple of hrs. It’s completely irritating specifically for email customers who’re very particular with junk e-mail. They’ll get the email banned quicker than you are able to say email.

Only send an e-mail to your user if you want and also have to. For those who have promotions, send it in but never over send. And try to be led with this # 3 tip whenever you make your email.

Be Original and try to Be Truthful

Whatsoever cost, be original inside your e-mail marketing campaign. Never place in is based on your email simply to improve your site visits or conversions. Treat your email audiences based rather than fooled them. Your company not simply will have more conversion however your email audiences can get your respect too. Your company becomes credible as well as your future emails for your customers will much more likely to not remove yourself from a list or labeled your email as junk e-mail.